February 19, 2015 | LONDON, United Kingdom

J D Williams & Co. Ltd. Selects Teradata Aster to Build Omni-Channel Picture of Customer Behaviour

Prominent UK retailer will use Aster technology to gain customer insights and track effectiveness of marketing campaigns
Teradata (NYSE: TDC), the big data analytics and marketing applications company, today announced that J D Williams & Co. Ltd., a leading UK omni-channel retailer with a portfolio of brands including Simply Be, Jacamo as well as J D Williams, has selected the Teradata Aster Big Analytics Appliance to drive business efficiency.

As part of its significant investment in digital analytics, J D Williams & Co. Ltd. is deploying the power of the Teradata Aster Discovery Platform to measure the effectiveness of marketing campaigns by linking them directly to the behaviour of millions of individual customers. Using the full flexibility of the Teradata Aster architecture, the company will gain individualized insights into customer interactions across all channels by conducting web Path Analysis and product association analysis. Teradata Aster technology will provide J D Williams & Co. Ltd. with a discovery platform designed for data exploration and insights derived from big data.
J D Williams & Co. Ltd. is a fashion and housewares retailer based in Manchester and has over six million customer accounts. The company is engaged in retailing through direct home shopping and has a number of retail web sites spanning multiple geographies. The organization is also increasing its store presence in major UK towns and cities. It continues to engage with its customers via the digital space as well as through targeted mailings.
“Teradata Aster technology is going to provide us with faster and more timely insights into customer web behaviour and the effectiveness of our multi-channel marketing,” said Gareth Powell, Head of Web Analytics, J D Williams & Co. Ltd. “With more than half of our customers buying online, we want the most complete picture of each customer’s journey and how they engage (e.g., purchasing, site visit) to understand how marketing expenditure influences
such engagement and we want it fast, which is what Aster will deliver.”
The Teradata Aster Big Analytics Appliance is a powerful, ready-to-run platform that is pre-configured and optimized specifically for big data storage and analysis. The appliance will bring increased speed, flexibility and depth of insight, without the requirement to learn new analytics technologies or to create a new data environment.
“We are delighted that J D Williams & Co. Ltd, a business with a complex marketing model and multiple channels, has selected Teradata Aster technology to support its current business needs and future strategic development,” said Eamonn Hughes, Country Manager, Teradata UK & Ireland. “Teradata Aster will enable the company to conduct much faster and deeper analysis, providing a major boost to marketing optimization and a real return on investment through enhanced understanding of customers and more opportunities for cross-selling.”
Teradata has a proven record of performance for J D Williams & Co Ltd. For many years the retailer has stored and analyzed all customer and trading data in a Teradata data warehouse.

J D Williams & Co Ltd.

J D Williams & Co Ltd is a leading omni-channel retailer headquartered in Manchester, England employing over 3,200 people. The company's strategy has been to focus each of the brands in its portfolio towards niche markets which are poorly served on the high street, such as the plus size and more mature customer segments. The Group has total sales of over £780m as of January 2013 with online sales representing over 53% of total revenue. As part of its omni-channel strategy, the company operates sixteen Simply Be and Jacamo stores across the UK. Current brands include Simply Be, Jacamo, Fashion World, JD Williams, Marisota, House of Bath, Figleaves and High and Mighty.

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