Teradata Positioned as a Leader in Gartner Magic Quadrant for Marketing Resource Management for Twelfth Consecutive Year
News Release

Teradata Positioned as a Leader in Gartner Magic Quadrant for Marketing Resource Management for Twelfth Consecutive Year - 2/6/2014

Leaders in the MRM market demonstrate strong vision, ability to execute

Contact: John Sawyer - Teradata Corporation
Telephone: 303-601-2949
E-mail: john.sawyer@teradata.com

Indianapolis, Indiana — Teradata Corporation (NYSE:TDC), a global leader in analytic data platforms, marketing applications and consulting services, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report.

This marks the twelfth straight year Teradata has been positioned as a Leader in the report, which was published by Kimberly Collins, research vice president, CRM, at Gartner on February 4, 2014.

The report positions vendors based on completeness of vision in the Marketing Resource Management market and on their ability to execute to that vision. Teradata’s Integrated Marketing and Analytic Applications comprise solutions for Marketing Operations, Campaign Management, Digital Messaging, and Analytics.

“Teradata is honored by its continuing presence in the Leaders Quadrant of the Gartner MRM Magic Quadrant. We remain focused on steadily executing on our vision to provide the most comprehensive and tightly integrated data-driven marketing solutions companies need today to shape their data-driven businesses of tomorrow,” said Teradata’s Darryl McDonald, president, Marketing Applications. “By helping customers integrate and manage their marketing operations, workflow, digital asset management and spend, we are helping them know more about their data, so they can do more with their marketing budgets to add value to their customer relationships and drive top-line growth.”

Teradata has licensed the Gartner Marketing Resource Management Magic Quadrant report, and it is available for complimentary download on the Teradata website.

About The Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Teradata

Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit teradata.com for details.
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

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