March 13, 2014 | Los Angeles, California – Teradata Marketing Summit 2014

Teradata Announces APEX Award Winners at Summit 2014 Marketing Conference

Six Outstanding Companies Honored for Innovation and Marketing Excellence
Teradata Corporation (NYSE: TDC), the global leader in analytic data platforms, marketing applications and consulting services, today announced the winners of the 2014 Applications Excellence (APEX) Awards, honoring Teradata customers and partners and recognizing innovative companies that best exemplify how Teradata’s solutions for data-driven marketing can be used to deliver powerful and differentiating results.

The winning customers and partners received their awards during Summit 2014, Teradata’s annual marketing conference held this week in Los Angeles. The 13th annual customer event showcased how customers throughout the world are applying Teradata technology to drive better business results for the world’s leading global brands. Attendees also learned how data-driven marketing is helping today’s leading companies know more about their customers and markets, so they can do more to continuously engage with them in relevant and meaningful ways.
All nominations were judged by a panel of customers and partners who are previous APEX award winners. This year’s winners were selected from among more than 1,500 high-performing customer and partner companies around the globe that use Teradata’s solutions for data-driven marketing.

Customers and partners honored, and their award categories, are:

  • The Procter & Gamble Company – Excellence in Campaign Management 
    Procter & Gamble serves approximately 4.8 billion consumers around the world with its brands and has operations in approximately 70 countries. Their business challenge was to create and implement a single system to optimize all their consumer data. By migrating and integrating previously isolated consumer information into “1 Consumer Place,” the Company’s centralized, secure database, P&G now leverages Teradata Customer Interaction Manager to create and manage one-to-one relationships with consumers.


  • Etisalat Misr – Excellence in Integrated Marketing Management 
    Etisalat Misr is a leading telecom operator in Egypt with over 30 million subscribers. Etisalat’s solution helped to increase the company’s revenue 3.5% during 2013, despite the general telecommunications market slow-down, continuous political unrest in Egypt, and intense competition from other leading telecom operators. Etisalat’s solution also enabled the company to achieve operational excellence including a 60% increase in productivity and a 40% increase in customer outreach by utilizing data-driven personalized offerings through multiple channels.

      
  • Citizens Bank –Excellence in Marketing Operations 
    Citizens Bank is part of RBS Citizens Financial Group, Inc., which operates a 12-state branch network under the Citizens Bank and Charter One brands, and has non-branch retail and commercial offices in more than 30 states. Using Teradata Marketing Operations the Citizens Bank Corporate and Consumer Marketing department has increased efficiency and standardized processes. The Teradata tool Citizens Bank has in place assists the bank in monitoring marketing spend to make strategic decisions in real time.


  • MGM Resorts International – Excellence in Digital Marketing 
    MGM Resorts International is one of the world's leading global hospitality companies. Beginning in 2008, the company implemented Teradata Marketing Applications to improve direct marketing ROI by better targeting customers through repeatable and personalized communications in email and direct mail channels. By focusing on holistic optimization of their campaigns, and moving beyond manual processes, MGM can now more effectively target customers based upon their historical activities and preferences. This success was augmented in 2013 through use of a proprietary scoring method for measuring email engagement in all Hotel and Casino campaigns. 


  • Adam Bravo, MGM Resorts International -- Innovator of the Year 
    Adam Bravo, director, Campaign Operations for MGM Resorts International, was named Teradata’s APEX “Innovator of the Year” for 2014. Bravo was cited for introducing new marketing concepts that have improved MGM’s marketing techniques, including drawing on campaign management solutions from Teradata to drive customer loyalty, brand awareness and topline revenue. Through his pioneering ideas, Adam has revolutionized the way marketing happens at MGM Resorts. By creating standardized processes and implementing customer-centric one-to-one marketing campaigns, Adam’s work is benefiting both the MGM Resorts brand and its many customers.

Among Teradata’s strategic business, technology and consulting partners, APEX Partner Awards were given in two categories: Impact and Innovation. The companies honored were:

  • Accenture, Inc. -- 2014 APEX Impact Award 
    The Impact Award is presented to the partner most active in expanding the use of Teradata’s Marketing Applications in the marketplace with new and existing customers. Accenture, Inc. was honored with this award for its continuing success in expanding Teradata’s solutions across new and existing opportunities. Accenture’s combination of adding new customers, encouraging adoption of additional Teradata Marketing Applications in existing accounts, plus their on-going work making clients successful, are core reasons for the honor. 


  • MarketSphere Marketing – 2014 APEX Innovation Award 
    The Innovation Award is presented for work related to enhancing a marketing solution built on Teradata’s Marketing Applications. This year MarketSphere Marketing, a consultancy dedicated to Controlling Marketing Chaos™, aligning process, organizational structure and new marketing technologies to achieve higher marketing ROI, was honored for its work on behalf of a client in the Insurance industry. MarketSphere’s solution helped this client manage an extensive suite of insurance products it offers across all 50 states, each with unique regulatory requirements. The enhanced solution included automating the steps in the creative process, managing multiple versions of marketing materials and their most current approval status, meeting state regulatory requirements, and executing campaigns in multiple forms and multiple mediums -- all while reducing the cycle time (from ideation to execution) and achieving greater throughput and efficiency within the marketing organization.

"The success of our customers and partners is a critical measure to us, because it helps us measure our value to them,” said Teradata’s Darryl McDonald, president, Marketing Applications. “We learn so much from the unique ways these six winners, indeed all of our customers, are leveraging Teradata’s solutions; to see their ongoing success is highly rewarding. Most important, they’ve each found valuable ways to use data, analytics and applications to benefit people -- both within their organizations and across their business ecosphere. As is the case with all of our customers and partners, we are proud to be associated with them."

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Mike O'Sullivan
Teradata Corporation
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