May 29, 2013 | INDIANAPOLIS, Indianapolis

Teradata Applications Customer International Speedway Corp. Receives 2013 Ventana Research Business Technology Leadership Award

ISC Honored for Marketing Excellence Using Teradata Applications Solutions
Teradata Corporation (NYSE: TDC), a global leader in analytic data platforms, applications and services, announced today that International Speedway Corporation (ISC), a long-standing Teradata customer, has received the Ventana Research 2013 Business Technology Leadership Award in Marketing Excellence, for using Integrated Marketing Management (IMM) solutions from Teradata Applications to manage its data-driven marketing initiatives.

The Ventana Research Leadership Awards recognize organizations and supporting technology vendors that have effectively achieved superior results through using people, processes, information and technology while applying best practices within specific business and technology categories. This year’s award for Marketing Excellence will be presented to ISC at the 2013 Ventana Research Business Technology Leadership Summit being held May 30 in San Francisco, CA. The awards event can be viewed live on the web by registering through the following link: http://www.ventanaresearch-videocasts.com.
Founded in 1953, ISC is a leading promoter of motorsports-themed entertainment activities in the United States, and is owner / operator of 13 of the nation’s premier motorsports entertainment facilities. ISC’s Marketing team, through a life-cycle marketing initiative called “fanMAX,” promotes well over 100 motorsports events during the racing season, all focusing on the guest experience by applying customer data more effectively.
“We recognized that creating a highly customized user experience would be impossible without a state-of-the-art data collection methodology and an integrated marketing approach,” said Jenelle Kueter, Senior Manager, CRM for ISC. “Today, with Teradata-driven marketing capabilities, we have now established a 360-degree view of the consumer to know every touch point, what customers bought, when they bought it, why and how they made a purchase. Without a solid data-driven foundation - the ‘data science’ side of marketing – we would be navigating by art and instinct alone. By putting the art and science together, we have become more nimble, accountable and, most importantly, more profitable.”
Mark Smith, CEO of Ventana Research said, “Our objective with the annual Business Technology Leadership Awards is to distinguish pioneers and leaders -- both organizations and individuals that exemplify clear visionary and transformative leadership. In the area of Marketing Excellence, ISC has demonstrated an understanding that the successful management of their processes and performance requires a heightened level of expertise, determination and a team effort.”
Lisa Arthur, CMO, Teradata Applications added, “We salute the team at ISC for this well-deserved honor. ISC has illustrated marketing foresight and a strategic approach to capturing and applying customer data more effectively to continuously ensure that each of their customers -- called ‘guests’ – has experiences that are highly customized and engaging.”

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Mike O'Sullivan
Teradata Corporation
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E‑mail: mike.osullivan@teradata.com