August 14, 2012 | SAN DIEGO, Calif.
Tokyo Star Bank Employs Teradata Data-Driven Marketing Platform
To enhance product development, sales, and customer service activities for retail customers
Teradata (NYSE: TDC), the leading analytic data solutions company, today announced that Tokyo Star Bank will use Teradata technology to deploy a new data-driven marketing platform with advanced analytics. The new Teradata system will enable Tokyo Star Bank to more efficiently use data to enhance product development, sales, and customer service activities for its retail customers.
By analyzing customers’ transactions and the sale of existing financial products, Tokyo Star Bank can develop new products for individual customers in areas of foreign currency, deposit accounts, and mortgages. In addition, Tokyo Star Bank will aggregate all data into an integrated data warehouse to allow the bank to resolve issues related to disparate data. For example, an individual customer or household may have multiple bank accounts, and the data may be recorded in different databases. Once the data is integrated, the bank will be able to analyze fresh, aggregated data offering an improved understanding of customers’ needs and strategic information about the most profitable product or services – which can speed new product development cycles.
Tokyo Star Bank will depend on the power of the Teradata Database running on the Teradata Data Warehouse Appliance as the foundation for its new marketing initiative. The new Teradata system will enable Tokyo Star Bank to use the analytic insights to expand marketing outreach. In addition, the bank will use the Teradata business intelligence tool “AccessNavigator” and the robust Teradata Financial Services Logical Data Model, specifically designed to speed deployment.
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