September 24, 2012 | CARY, NC

Medibank analytics specialist joins SAS and Teradata League of Analytic Heroes as ‘Megavox’

Armed with in-database analytic tools from SAS and Teradata, Australia-based data and analytics specialist creates campaign efficiency
SAS, the leader in business analytics software and services, and Teradata, (NYSE: TDC), the leader in analytic data solutions focused on big data analytics and data warehousing, welcome Megavox to the League of Analytic Heroes. Frank Caputo, a campaign management systems data and analytics specialist with Medibank, joins the growing community of data scientists and database specialists.

Medibank, Australia’s largest private health insurer, is not only dedicated to health insurance, but health assurance for all members, and meeting those members’ needs whenever they arise. Delivering on this promise requires an elegant, automated and targeted communications solution for reaching the right customers, with the right offering or follow-up at exactly the right time.


As a member of the Medibank marketing team, Frank Caputo (Megavox) made this solution possible by relying on his arsenal of trusty high-performance in-database analytic solutions from SAS and Teradata. Running SAS® Marketing Automation within a Teradata data warehouse arms him with analytics to determine which customers should receive communications about valuable resources at the time of need – such as information about available after-care services.
Frank-Medibank
 
"Improving campaign creation speed from hours to minutes, optimizing marketing investment, minimizing reliance on outside vendors – these achievements and more enabled massive improvements to campaign effectiveness, along with a significant reduction in costs and remarkable increase in revenue. My ultimate professional motivation is keeping communication relevant and connecting with the right people at the right time," said Caputo.
Caputo has been performing super feats with data for more than 15 years, beginning with database programming for an electrical engineering firm and later working with data for campaign optimization at a cancer charity. This was followed by data management for a number of award-winning campaigns with one of Australia’s leading motor and home insurers. Transitioning to the Financial Management of Consumer Goods (FMCG) business group as the lead for data and insights, Caputo ensured all marketing data was captured and linked for FMCG loyalty program optimization. This became the first Australian FMCG unit to launch its own insurance program in Australia. Now Caputo is the Medibank business lead for the campaign management tool installation and campaign data management and insights.
Caputo joins fellow SAS and Teradata analytic heroes John Scheibmeir (MagnaComm) from eBay and Rick Andrews (Illumino) from Centers for Medicare and Medicaid Services. These three analytic heroes form the core of Dr. Insight’s growing band of analytic heroes.
Launched in March, the SAS and Teradata talent search for Analytic Heroes seeks best-of-the-best individuals, teams and companies – masters at integrating analytic solutions from SAS and Teradata to produce earth-shattering insights and business value.
The League’s illustrious leader, Dr. Insight, continues to report on analytic exploits with blogs and other social media. Dr. Insight is also known as Bill Franks, Teradata Chief Analytics Officer and author of the new book Taming the Big Data Tidal Wave.
Analytic professionals and data scientists using SAS and Teradata can apply for hero status on the Analytic Heroes website by quantitatively reporting efforts to advance real-world business objectives – and thus defeat "the forces of data chaos." SAS and Teradata associates may nominate analysts. Each nomination is reviewed by an expert panel.
Heroes of Analytics is presented by SAS and Teradata, in conjunction with the International Institute for Analytics. All Heroes and their stories are validated by IIA faculty leadership. Heroes receive a complimentary IIA Professional Membership.
Additional background:
 

SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2012 SAS Institute Inc. All rights reserved. 

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