April 12, 2012 | SAN DIEGO, Calif.

Big Analytics 2012 Conferences Go Beyond Latest Hype to Real-World Business Solutions

Series of regional events help businesses create competitive advantage from new data types and big data analytics
Teradata (NYSE: TDC), the leading analytic data solutions company, announced that it joined six other market-leaders to sponsor the Big Analytics 2012 regional conferences, which are focused on helping businesses cut through the big data hype and leverage new types of data and applications to gain deeper business insights that support the best decision possible.

The Big Analytics 2012 conference sponsors will bring together thought leaders such as well-known industry executives, analysts, and academia to discuss the convergence of data science, digital marketing, data warehousing, MapReduce, Hadoop, business intelligence, and in-database analytics. The conferences are scheduled in San Francisco on April 19, Boston on May 22, and Chicago on June 28th; the New York date will be announced.
“The explosion of new types of data and corresponding big data analytic applications have created tremendous business opportunities,” said Scott Gnau, president, Teradata Labs. “The speakers at the Big Analytics 2012 conferences will help companies advance beyond the big data hype to focus on analytical value. Attendees will hear from industry leaders about how to understand and create a competitive advantage from new data types and new big analytic strategies.”
The IDC report, Worldwide Big Data Technology and Services 2012 -2015 Forecast, forecasts that big data will be the next essential capability and a foundation for the intelligent economy. According to Dan Vesset, program vice president, Business Analytics Solutions at IDC, "For technology buyers, opportunities exist to use big data technology to improve operational efficiency and to drive innovation. Use cases are already present across industries and geographic regions.”

Attendees will learn how the convergence of big data types and advanced analytics provide opportunities across industries in applications such as:

  • Digital marketing optimization – is built on consumer behavioral insight, clickstream path analysis, and marketing attribution that goes far beyond last-click attribution to optimize online marketing expenses for improved sales.
  • Data Science approach– driven by the data scientist or analytics professional, it adopts a "fail fast" data discovery process to quickly and easily ingest and explore big, complex data. The results include new, high-value analytics or data-driven applications for the business users, which support more profitable business decisions.

The sponsors of the conferences include Attensity, DataScienceCentral, Hortonworks, Lunexa, NetApp, SAS, Tableau and Teradata.
For additional information and registration for Big Analytics 2012, visit www.biganalytics2012.com or follow it on Twitter with hashtag #BARS12.

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Teradata Corporation
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