News Release
Teradata to Help BNP Paribas Bank Polska Drive Highly Effective, Marketing and Customer Service Initiatives - 10/5/2011
Bank to serve right customer, at right time, with right financial product
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SAN DIEGO, Calif. -
Teradata (NYSE:TDC), the world’s leading analytic data solutions company, today announced that BNP Paribas Bank Polska S.A. has selected Aprimo Relationship Manager, a Teradata customer relationship management software solution, to better meet the financial needs of its retail banking prospects and customers.
For banking consumers, Aprimo Relationship Manager reduces the number of unrelated sales offers, uses the customer’s preferred banking communication channel and presents valuable banking products that match the customer’s current financial needs. For the bank, Aprimo Relationship Manager eliminates the bottlenecks in the manual marketing process, reaches prospects and customers sooner, reduces costs and provides a better response rate based on precise targeted marketing.
“The Aprimo Relationship Manager, which runs on the Teradata data warehouse platform, provides the bank automated tools to communicate with the right customers at the right moment with the right financial product or service,” said Hermann Wimmer, president of Europe, Middle East and Africa (EMEA) region for Teradata. “We are proud to be in a working partnership with the bank to help them build out their marketing campaign management capability.”
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About About BNP Paribas Bank Polska S.A.
BNP Paribas Polska S.A. belongs to BNP Paribas Group, a leader in banking and financial services in Europe. It is also one of the strongest banks in the world rated AA by Standard & Poor's. The Group is present in more than 80 countries. It has a total of 205,000 employees. BNP Paribas Branch in Poland is focused on corporate and investment banking for the largest Polish and multinational companies as well as financial institutions and local governments. BNP Paribas Poland has over 230 branches and business centers, over 334,000 retail customers and 25,000 corporate customers. More information: www.bnpparibas.pl.
About Teradata
Teradata (NYSE: TDC) is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services empower organizations to integrate, analyze and profit from data for competitive advantage. Visit teradata.com for details.Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
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