PT XL Axiata Chooses Teradata for its Data Warehousing Needs
News Release

PT XL Axiata Chooses Teradata for its Data Warehousing Needs - 5/19/2011

Leveraging the global leader’s expertise to better serve mobile customers

Contact: Veronica Chong, Teradata Corporation
Telephone: +603 2117 5669
E-mail: Veronica.Chong@teradata.com

Contact: D’Anne Hotchkiss, Teradata Corporation
Telephone: (609) 433-1715
E-mail: danne.hotchkiss@teradata.com

JAKARTA, IndonesiaTeradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and integrated marketing management, has been selected by PT XL Axiata Tbk ( “XL,” IDX: EXCL), the mobile services provider, to supply its data warehousing solution. The new Teradata Active Enterprise Data Warehouse (EDW) platform will support both near-real-time operational information needs such as analytical reporting and dashboarding, along with business intelligence analysis and other downstream applications based on historical information.

“Here at XL, we are very committed to competitive analytics and enterprise data warehousing. We believe they are key pillars in enabling our revenue growth. Whilst looking at solution providers in that space, we considered which companies had a proven track record. Teradata have solutions that will help us achieve both our short-term and long-term goals. Teradata’s products are proven for large enterprises like ours that need to manage massive volume of data to generate mission-critical insights, analysis and reports in a timely manner. Teradata are also proven to help companies like ours to boost competitive analytics capability to drive strong revenue growth,” said Mohammed Ali, senior vice president marketing strategy, insights and control, PT XL Axiata Tbk.

The Teradata Active EDW platform will deliver better warehouse performance for the mobile service firm’s current needs and provide the foundation for future data warehouse processes. The solution will also help XL improve its service levels by simplifying its reporting processes, and address users’ ad-hoc queries, and enable near-real-time customer profiling for its Campaign Management activities.

“We at Teradata are happy to provide solutions to one of the leading telecom operators in Indonesia; this contract has further strengthened our business reach in Indonesia. We look forward to deploying a secure, fast and highly scalable data warehouse that will prove its leadership in performance for mixed workloads. This will also empower the front end staff to effectively address customer queries in real time,” said Noel Pettitt, vice president, South Asia, Teradata Corporation.

About XL Axiata

PT XL Axiata Tbk (formerly PT Excelcomindo Pratama Tbk), also known as XL, is an Indonesia-based mobile telecommunications services operator. The operator's coverage is Indonesian-wide. XL offers data communication, Broadband Internet, mobile communication and 3G services over GSM 900, GSM 1800 networks. XL was the first private mobile services operator in the country, starting commercial operations on 8 October 1996 under the name of PT Grahametropolitan Lestari.

About Teradata

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, data warehouse appliances, and enterprise analytics. For more information, visit teradata.com.
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

Share this post: