Teradata Names Market Leader Awards for Best Practices in Data Warehouse-Driven Customer Management - 11/05/2007
Winners include leading companies in banking, retail and telecommunications
DAYTON, Ohio — Teradata (NYSE:TDC), the global leader in enterprise data warehousing, has announced winners of its first Teradata Market Leader Awards for outstanding business results using Teradata Customer Management applications running on the Teradata Warehouse. Winners across four categories were selected by an independent group of customer relationship management (CRM) experts from Harvard University, Baylor University and Yankee Group, an information technology analyst firm.
Award winners were chosen by scoring company submissions based on overall business impact as well as best practices in the alignment of people, processes, information and technology for the purpose of efficient and effective customer management.
The winners in each category:
- Westpac Banking Corporation (Australia) won for CRM Innovation with a focus on unique, intriguing implementations that demonstrate exceptional results in direct marketing, e-mail marketing, multiple channel usage, multi-step campaigns, event-based marketing and loyalty marketing leading to more efficient marketing spend with increased customer acquisition and retention.
- Overstock.com and Standard Charter First Bank (Korea) tied as winners for Transforming the Organization by increasing customer-centricity through tactical business process transformation.
- AT&T Business won in the category of Customer Strategy for achieving its marketing objectives by helping account teams to communicate more consistently with customers, providing them with relevant and valuable analytical CRM intelligence to grow their relationships and create more opportunities.
- National Australia Group Europe (U.K., banking), won in the category of Rising Star, showcasing companies with newer implementations of Teradata CRM solutions that are demonstrating exceptional business performance, reporting tangible "before and after" results with documented examples.
"We congratulate these organizations for their thought leadership in data warehouse-driven customer management," said Sam Gragg, vice president of customer management solutions marketing for Teradata. "In fact, every submission we received showed extraordinary strength and skill in the use of Teradata customer management solutions to achieve success."
Winners were recognized in a special ceremony at the Teradata Analytical Applications User Group meeting during the annual Teradata PARTNERS User Group Conference and Expo, occurring Oct. 7-11, 2007.
About About TeradataTeradata Corporation (NYSE: TDC) is the world's largest company focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the web at www.teradata.com.
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