John Hines is Director of Digital Media & E-Commerce Marketing at Teradata, where he is also leading the corporate digital strategy. He is helping the team develop the business know-how in Digital Media, Interactive & E-Commerce, and helping customers understand how to create personalized experiences on their sites, using progressive activities, such as advanced BI and big data analysis. He can offer industry expertise to digital media and e-commerce companies, from the business-side leadership perspective.
For the past 6 years, prior to joining Teradata, he was in charge of E-Business for Qwest Communications, Inc., driving the long-term strategy, P&L, site structure, content management, A/B/multi variate testing, data integrity, and operations, and was responsible for E-Marketing, including cutting-edge social media.
He uses a proprietary methodology to transform the customer experience. He managed more than 120 direct reports, including the online chat organization, and grew the percent of sales which moved through the web from less than 2% to over 13%.
In the telecommunications industry, he has led the field of social media reviews and ratings, as well as launching Twitter, Facebook and other Social Media campaigns.
Prior to Qwest, he has run Digital Media and Corporate Marketing departments at GE, Sun Microsystems, and various advertising agencies. His sales, marketing, and digital media business leadership perspective can be valuable to help Teradata assist the business-side leaders in other companies, to significantly improve their online customer leads, sales revenues, and customer retention.