Mobilink is the leading telco in Pakistan, with nearly 32 million subscribers and a salesforce of 32,500 serving 200,000 retailers in more than 10,000 cities, towns, and villages. Mobilink needed an integrated approach for harnessing vast quantities of information, employing predictive analytics, and delivering value quickly across the organization.
A Teradata Active Data Warehouse was the answer. This white paper brings you the details on Mobilink's challenges and success.