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Teradata Unified Data Architecture
Leverage All Your Data
Turning data into profit with Teradata Unified Data Architecture
360-degree view of individual customer characteristics, coming from multiple new sources: social media, sensors in products, web site, customer purchase and phone interaction data. Also understanding what key terms are being used for Search (on-site and off-site), and in what combinations. Read More
Mechanisms for PR & Ad Messaging attribution, placement, prominence, reach, etc., tracking ad spend vs. ‘eyeballs’, to provide guidance on spend across channels so you can maximize conversion. Read More
Controlling the message/being involved in the conversation, monitoring the conversation, knowing who is most likely to influence to gain ROI from Social Media and Voice of the Customer efforts. Read More
Incorporating all inbound channel data to present truly personalized offers. Read More
How are people getting to your site, including what patterns are associated with customer purchase/up-sell/cross-sell intent. Once they get to your site, on-site pathing analysis to target site experience enhancements for maximum conversion increases. Read More
Utilizing online data as it occurs, both automatically impacting session activity, and enabling your call/chat reps to make immediate impacts to increase customer satisfaction.
Increasing the accuracy of research, selection and ordering for both existing and new customers.
Enhancing your Teradata module to include mobile technology usage.
Using data to predict usage so infrastructure can support existing apps and provide scope for scalability and expansion.
One of the top needs facing IT leaders over web sites, enabling fraud and BOT detection on-site.
Where and how to best take advantage of this open-source data storage technology.
Bringing Big Data To the Masses: How Groupon Uses Timing, Technology and "The Daily Deal" To Drive Their Business
Yahoo! JAPAN: Increasing ROI Through Predictive Analytics to Solve Customer Challenges…For a Better Japan
Netflix: Using Big Data to Drive Big Engagement
Read how Core Digital Media is transforming advertising.
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Learn more about how Teradata can propel your Digital Media