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Teradata Unified Data Architecture
Leverage All Your Data
Turning data into profit with Teradata Unified Data Architecture
As the original big data company, Teradata is leading the way for major digital media companies who want comprehensive big data insights. Learn how Netflix is using Teradata and Hadoop to drive subscribers and engagement. Read More.
Need to make the most of your data? Learn where, when and how to bring Hadoop and Teradata together to unify your data architecture. Teradata’s Unified Data Architecture allows you to gain the greatest value from your data, no matter what the platform. Read More. And, hear how eCommerce powerhouse, Groupon, created a powerful Hadoop and Teradata environment to maximize revenue, and optimize customer experience. Listen Here.
Get a 360-degree view of individual customer characteristics, with discovery from multiple new sources: social media, sensors in products, web site,customer purchase and phone interaction data. Also, unlock powerful new insights by understanding what key terms are being used for Search (on-site and off-site), and in what combinations. Read More
Make the most of your advertising and marketing budget with the analytics-driven Marketing Attribution. Get new insights into PR & Ad Messaging attribution, placement, prominence, reach, and more to provide guidance on spend across channels so you can maximize conversion. Read More
Social Media gives your customers more opportunity than ever to interact with and take control of your brand. Use analytics to help control the message and get engaged in the conversation. From improved monitoring to understanding key influencers, you’ll gain ROI from Social Media and Voice of the Customer efforts. Read More
Drive new customer understanding , and deliver the right message to the right customer at the right time. Learn how you can incorporate all inbound channel data to present truly personalized offers. Read More
Maximize traffic to your site, and optimize on-site path to conversion. Learn how Discovery analytics enable new understanding on paths and patterns, including cross-sell and upsell. Read More
Bringing Big Data To the Masses: How Groupon Uses Timing, Technology and "The Daily Deal" To Drive Their Business
Yahoo! JAPAN: Increasing ROI Through Predictive Analytics to Solve Customer Challenges…For a Better Japan
Netflix: Using Big Data to Drive Big Engagement
Read how Core Digital Media is transforming advertising.
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Learn more about how Teradata can propel your Digital Media