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Teradata Unified Data Architecture
Leverage All Your Data
Turning data into profit with Teradata Unified Data Architecture
Digital Media & E-Commerce IT
Cross-Channel Insights and Search Terms Efficiency
Campaign Attribution/Media Mix Scoring
Social Media Influence and ROI
Customized offers for inbound customers
360-degree view of individual customer characteristics, coming from multiple new sources: social media, sensors in products, web site, customer purchase and phone interaction data. Also understanding what key terms are being used for Search (on-site and off-site), and in what combinations.
Mechanisms for PR & Ad Messaging attribution, placement, prominence, reach, etc., tracking ad spend vs. ‘eyeballs’, to provide guidance on spend across channels so you can maximize conversion.
Controlling the message/being involved in the conversation, monitoring the conversation, knowing who is most likely to influence to gain ROI from Social Media and Voice of the Customer efforts.
Incorporating all inbound channel data to present truly personalized offers.
Pathing Insight and Improvement
Real-Time Analytics, integrated with Call/Chat Center
Customer Purchase Accuracy
Mobile Site Enhancement
How are people getting to your site, including what patterns are associated with customer purchase/up-sell/cross-sell intent.Once they get to your site, on-site pathing analysis to target site experience enhancements for maximum conversion increases.
Utilizing online data as it occurs, both automatically impacting session activity, and enabling your call/chat reps to make immediate impacts to increase customer satisfaction.
Increasing the accuracy of research, selection and ordering for both existing and new customers.
Enhancing your Teradata module to include mobile technology usage.
E-Commerce Data Infrastructure Flexibility
Identifying Dangerous IP Addresses
Hadoop Implementation and Integration
Using data to predict usage so infrastructure can support existing apps and provide scope for scalability and expansion.
One of the top needs facing IT leaders over web sites, enabling fraud and BOT detection on-site.
Where and how to best take advantage of this open-source data storage technology.
Director of Data Engineering, Gilt Groupe
Gilt Groupe is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products.
See how Teradata Aster enable Gilt Groupe to analyze customer behaviors across multiple digital channels to optimize their marketing and customer experience.
Yahoo! JAPAN: Increasing ROI Through Predictive Analytics to Solve Customer Challenges…For a Better Japan
Using Analytics to Transform Digital Advertising
Read how Core Digital Media is transforming advertising.
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Join Teradata CTO Stephen Brobst and Hortonworks CTO Eric Baldeschwieler as they dicuss when to use which.
Learn more about how Teradata can propel your Digital Media