Virtual Conference: Marketing + Data

Create a Meaningful Relationship with your Customers


Featuring speakers from:

Get the most up-to-date information on:

  • How to use data insights to drive customer engagement and brand affinity
  • Creating relevant, meaningful customer interactions through data-driven marketing
  • Breaking down information silos to get a cross-channel, 360-degree customer view
  • The true state of data in marketing, based on extensive research and field examples
  • And much more!

Register now and you’ll get free immediate access to:

  • Six sessions with actionable takeaways
  • Numerous ebooks, infographics, toolkits, and industry reports



Gary Vanyerchuk

Already considered a quintessential maven of modern-day marketing, Gary Vaynerchuk is a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert. In high school, while working at his family owned liquor store, Gary started reading The Wine Spectator among other wine books and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a newfound wealth of knowledge, an entrepreneurial spirit, and a clear recognition of the emergence of e-commerce in 1997, Gary launched and helped grow his family business from $3 million to $45 million by 2005. Although Gary does not consider himself to be a ‘techie’, in 2005, he began video blogging and established himself as a true social media trailblazer. Gaining nearly 1 million Twitter followers, Gary was included in BusinessWeek’s list of the “top 20 people every entrepreneur should follow.”

In 2006, with a flipcam and a NY Jets bucket, Gary began Wine Library TV which further revolutionized the wine world. His wine reviews soon attracted over 100,000 viewers each day and his die-hard fans nicknamed themselves “Vayniacs.” Gary’s cult-like following was the result of his unconventional, often irreverent commentary on wine. Using comical expressions like “Sniffy Sniff” and “The Oakmonster,” he encourages straightforward wine tasting and debunks wine myths. A business visionary, Gary also started, a flash sale website which features one wine per day for 24 hours sold at a severely discounted price. He also started a monthly newsletter that gives readers access to the hundreds of wines he tastes and reviews each month off camera.

Gary’s first business book Crush It! Why Now Is the Time to Cash in on Your Passion hit the New York Times, Wall Street Journal and Associated Press Best-Sellers lists in its first weeks. It maps out Gary’s road rules for how to “Crush It” in today’s business market by following your passion and building your own personal brand. His second New York Times bestseller The Thank You Economy, details the effect of social media on business and has become required reading for business leaders around the world. Gary’s most recent book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World shares how to knock out the competition through the most effective social media strategies.

In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like General Electric and PepsiCo find their social media voices and build their digital brands. Gary is also the General Partner of a newly formed venture fund, VaynerRSE.

Gary has appeared on countless programs from Jimmy Fallon, Late Night with Conan O’Brien and Ellen to MSNBC, CNBC, CNN and NPR. He was also notably featured in Decanter magazine’s 2009 Power List which lists the 50 most influential people in wine. In 2009, Gary was named Innovator of the Year at Wine Enthusiast’s Wine Star Awards as well as one of’s 49 Most Influential Men of 2009.

Gary’s ultimate goal is to own the New York Jets. Although his various businesses obviously play an enormous role in his life, he always puts his family first.

Gary currently resides in New York City.
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Stefan Tornquist
Vice president of research, US

Stefan has been at the leading edges of online marketing for over 15 years. He manages all of Econsultancy’s research activities in the Americas, as well as maintaining an active writing and speaking schedule.

Stefan’s work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC, Fast Company and AdAge as well as industry media.

Before joining Econsultancy, Stefan was the research director and a primary spokesperson for research publisher MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak, now part of Dentsu.
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Jim Sturm
President & Chief Executive Officer

Jim Sturm is the President and Chief Executive Officer of Brierley+Partners, Inc. and leads the globally recognized company in loyalty and CRM marketing. Jim joined Brierley in January 2007, and since joining, Jim has been instrumental in establishing new client relationships across the spectrum of Brierley's CRM and loyalty services. Additionally, he has expanded the company's service offerings – most notably, the LoyaltyWare™ suite of technology solutions. With a focus on technology productization and a full suite of marketing professional services, Jim has driven a culture of trusted advisor leadership throughout the Brierley team. With a spirit of innovation and change, Jim has driven double-digit growth and a reputation for creating industry-differentiating customer engagement programs for our clients. Jim's passion for helping our clients achieve their goals and creating an atmosphere of fun in the workplace is making Brierley a unique experience. Prior to Brierley, Jim spent over 20 years with Electronic Data Systems, an industry leader providing a broad portfolio of Business Process Management and Technology solutions. Jim was responsible for Client Service Excellence, providing innovative solutions for major clients and ensuring client satisfaction. He also played a major role in developing and leading EDS's client loyalty program. Earlier in his tenure with EDS, he served as Vice President of Sales and Business Development. Jim holds a degree in Business Administration, Finance and Management Information Systems from the State University of New York at Buffalo.
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Tony Hudnell
Associate Director
Procter & Gamble

Tony Hudnell is an Associate Director at Procter & Gamble who oversees all Global technical development related to Consumer Relationship Management (CRM). In addition, Tony is responsible for the management of all acquired individual consumer data to ensure P&G is compliant with all privacy/security requirements and to enable scaled analytical solutions to guide CRM strategies and investments.
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Bruce H. Rogers
Chief Insights Officer & Head of the CMO Practice
Forbes Media

Bruce H. Rogers is the Chief Insights Officer for Forbes Media managing the Insights division, which creates and distributes thought-leadership content and research. He also manages the company’s CMO Practice overseeing the group’s creation of content through the Forbes CMO Network section of ( and events such as the annual Forbes CMO Summit. He writes a column for Forbes where he profiles Thought Leaders changing the business landscape ( He is the co-author of "Profitable Brilliance: How Professional Services Firms Become Thought Leaders" now available on Amazon as well as the previously published "In the Line of Money: Branding Yourself Strategically to the Financial Elite.”
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Matthew Morgan
Vice President, Corporate Product Marketing

Matthew Morgan is the vice president of corporate product marketing for Citrix, serving as the executive leader of product marketing for all Citrix products and solutions. His responsibilities include championing customer adoption of Citrix mobile workspace solutions and directing a corporate go-to-market strategy that ensures customer adoption and delight.

Morgan has a 20-year legacy of product marketing, product management and corporate marketing leadership in enterprise software. In 2013, he joined Citrix from Hewlett Packard, where he served as vice president of product marketing for HP Software’s $2.6 billion IT Management and Cloud organization. For more than three years at HP, Morgan’s organization was responsible for bringing to market many generations of SaaS and on-premise solutions for IT systems management. For his work, he was recognized in 2012 with HP’s most valuable player award, HP’s highest commendation for performance.

Before HP Software, Morgan spent 10 years at Mercury Interactive, leading worldwide product marketing for Mercury’s Quality Management and Performance Management solutions. Morgan was best known for leading the definition and commercialization success of Mercury Quality Center, QuickTest Professional and Business Process Testing, products that continue market leadership today. Morgan was also senior vice president and chief marketing officer at Blueprint, a leading cloud-based requirements definition and management provider. On behalf of Blueprint, Morgan served three years as the founding chairman of the consortium, championing the advancement of business analysis.

Morgan has a bachelor’s degree in computer engineering from the University of South Alabama.

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Lisa Arthur
Chief Marketing Officer, Marketing Applications

As Teradata’s Chief Marketing Officer, Marketing Applications, Lisa Arthur drives global market and demand strategy, product and solutions marketing, customer-centric initiatives and serves as global industry thought leader around data-driven marketing and Teradata’s Integrated Marketing Cloud solutions. A 30-year marketing veteran, she has also served as CMO for internet leader Akamai Technologies, B2B2C application provider Mindjet, and most recently Aprimo (now Teradata ). Arthur is the author of “Big Data Marketing; Engage Your Customers More Effectively to Drive Value” (Wiley Business Books, October 2013).

Arthur’s recent honors include the Direct Marketing News 2013 “Marketing Hall of Femme” honoring today’s top women marketers, the American Business Association’s 2012 Gold “Stevie Award” for Marketing Executive of the Year, The Taylor Institute for Direct Marketing’s 2013 Direct Marketer of the Year and in 2014, 2012 and 2011 she was named a “Woman to Watch” by the Sales and Lead Management Association. She is also a Trustee with the Marketing Sciences Institute. Arthur holds a Bachelor of Arts from Ohio State University.
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