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Teradata Unified Data Architecture
Leverage All Your Data
Turning data into profit with Teradata Unified Data Architecture
Competition for wallet share is fierce. To get a competitive advantage, you need
to KNOW MORE about your subscribers in order to DO MORE!
Teradata’s next-generation CSP analytics is the first integrated solution to provide
a 360-degree view of a subscriber leveraging both transactional data and interaction
data. With Teradata’s best-in-class analytics platform, CSPs can enable analytic
innovation like never before. Put your data to work for you by managing digital
services churn and creating new business value, and offer a superior next-generation
customer experience by delivering new products/services and monetizing data.
Learn more about Teradata’s next-generation capabilities in the framework below.
Gaining a 360° of your subscribers requires not only dealing with massive data sets
but also the requirement to quickly process and analyze this data. It also requires
deep Telco industry knowledge and data analytics experience.
Teradata’s next-generation capabilities are built upon the industry’s most scalable
analytics platform and leverages Teradata’s Unified Data Architecture™, integrating
both transactional data and interaction data and used by over 100 CSPs worldwide,
including the world’s leading CSPs.Customer quote"Cashing in on Proactive intelligence and predictive analysis is what will separate
successful Telcos from the 'also ran's.' All decent companies have access to data;
converting it into actionable information is the key to success." Aamir Ibrahim,
CMO, Telenor Pakistan
This case study outlines how one European CSP uses Teradata’s network analytics solutions to understand customer behavior, shape retention strategies, and boost profitability.
In this whitepaper we will get past the big data volume hype and discuss how CSPs are capitalizing on next-generation analytics today.
Learn how subscriber analytics helps CSPs reduce customer churn, increase retention, and improve customer satisfaction.
What is 'Big Data'? Digital powerhouse eBay explains where to store & access it to drive online business
Learn more about how Teradata can propel your CSP efforts.