KNOW MORE by harnessing next-generation analytics and to DO MORE by improving the
customer experience, delivering new products and services, and monetizing their
data and infrastructure.
Competition for wallet share is fierce. To get a competitive advantage, you need
to KNOW MORE about your subscribers in order to DO MORE!
Teradata’s next-generation CSP analytics is the first integrated solution to provide
a 360-degree view of a subscriber leveraging both transactional data and interaction
data. With Teradata’s best-in-class analytics platform, CSPs can enable analytic
innovation like never before. Put your data to work for you by managing digital
services churn and creating new business value, and offer a superior next-generation
customer experience by delivering new products/services and monetizing data.
Learn more about Teradata’s next-generation capabilities in the framework below.
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Insight
Advantage
Integration

New Products and Services
Create new services and products via insight into product preference and usage patterns
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Next-Gen Services and Products

Customer Experience
Gain new insights into customer behavior and their interaction with your services
and networks
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Next-Gen Customer Experience Management

Monetize
Leverage your existing infrastructure and data to create new services
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Monetize Infrastructure and Data

Operational Performance
Optimize spend and investments without sacrificing functionality
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Improve
OPEX &
CAPEX
Performance

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Leverage Next-Gen capabilities and your existing content, media, and services to
learn how they are used and consumed to create new business value.
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Content and Media

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From cell towers to set-top-boxes and data from your systems - all provide incredible
insight into your subscribers. Capitalize on this data with Next-Generation analytics.
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Infrastructure and Data

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Create new value and knowledge by improving access to information.
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People and Processes

Leverage social variables to understand social network value, breadth, influence,
sentiment and behavior to gain a better view into your subscribers.
Learn more
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Social Network and Media Analytics

Location, location, location - But it’s more than just location. Now there are movement
and trends in near real-time for customer experience management, location based
targeting, and new services.
Learn more
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Location Analytics

Someone is monetizing subscriber data, is it you? Get visibility into how data services
are used and consumed. Gain a competitive advantage!
Learn more
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Subscriber Behavior and Usage Patterns

Smartphones, tablets, set-top boxes, in home monitoring, smart devices - these intelligent
devices are performing market research for you. Are you listening?
Learn more
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Device Analytics

The network is the business. Yet, many CSPs are not fully leveraging their network
data to improve the customer experience, enhance network decisions and reduce OPEX.
Learn more
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Network
and Service Quality Analytics

Today’s consumer has near-perfect economic information. Do you?
Learn more
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eCommerce and Channel Analytics
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Delivered Value
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Teradata Analytic Capabilities
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CSP Ecosystem
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Why Teradata?
Gaining a 360° of your subscribers requires not only dealing with massive data sets
but also the requirement to quickly process and analyze this data. It also requires
deep Telco industry knowledge and data analytics experience.
Teradata’s next-generation capabilities are built upon the industry’s most scalable
analytics platform and leverages Teradata’s Unified Data Architecture™, integrating
both transactional data and interaction data and used by over 100 CSPs worldwide,
including the world’s leading CSPs.
Customer quote
"Cashing in on Proactive intelligence and predictive analysis is what will separate
successful Telcos from the 'also ran's.' All decent companies have access to data;
converting it into actionable information is the key to success." Aamir Ibrahim,
CMO, Telenor Pakistan
Additional Resources:
Video: Social Networks Analytics
Video: Velcom: Acting on Social Analytics-Finding the Alpha Influencer
Video: BSI Episode: Case of the dropped call
Podcast: Duncan Ross, Director Data Science, Teradata,
Podcast: Tim Manns, Sr. Data Mining Analyst, Optus,
Podcast: Dave Schrader, Teradata, Conquering the Complexity of Social Media and More!
Podcast: Christian Howes, Webtrends and Paul Barrett, Teradata, Webtrends: Capturing Social Media Data?
Article: Teradata Magazine - Circle of Friends
Whitepaper: Beyond Surface-level Social Media
Press Release:Mobile Operator MTS Turns to Teradata and Social Network Analysis,
Reducing Churn and Gaining Incremental Sales